Compare products

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Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

  • Hair Dye - Permanent colouration with 100 Percent grey coverage..
  • Omegaplex - Color Expert's Omegaplex professional Anti-Breakage..
  • Protect - Smooths the other hair surface for up to 90 Percent l..
  • Model number:4035697

Product Attributes

  • Width: 3.5 inches,
  • Height: 6.5 inches,
  • Weight: 0.5 Pounds,
  • Length: 2.3 inches,
  • Size: 1 Count (Pack of 1)

Positives

Neutrals

Negatives

53.3% 16.6% 30.1%

Senti Score  [69.9%]

L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

Best price: £5.73 (28% off)
  • At-home hair bleach, Ammonia-free with an oil-powered formula, ..
  • Delivers a light, pure blonde with no brassiness or harshness, ..
  • Read instructions. Patch test 48 hrs before use. 1) Wearing glo..
  • Oil-based formula suitable for all hair types, Applicator tip f..
  • Contents: 1x L'Oral Paris Colorista Effect Bleach, Box includes..

Product Attributes

  • Width: 2.2 inches,
  • Height: 6.8 inches,
  • Weight: 0.5 pounds,
  • Length: 3.7 inches,
  • Size: 1 Count (Pack of 1)

Positives

Neutrals

Negatives

47.7% 13.6% 38.7%

Senti Score  [61.3%]

* hover your mouse over a word to see more details

Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

darker great amazing lovely good very pleased brilliant hair complete waste damaged horrible dryness worried leave excellent product feels awful patchy happy

L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

worst smelling really pleased vibrant absolute waste darker absolute mess excellent product great disappointed absolutely gorgeous lovely messy leave patchy good amazing

Compare Cons

very disappointed in both products

"didn’t really change the colour of my hair at all i dye my hair all the time i read reviews n thought i’d give it a go but i’m very disappointed"
99.0%

worst product in both products

"the worst product i’ve used!"
91.4%

only issue in both products

"my only issue was that the gloves leaked a little resulting in a couple of my finger tips becoming black for a week"
74.9%

false advertising in both products

"false advertising !"
74.9%

more expensive in both products

"a little more expensive but not better value sadly"
74.8%

does n't work in both products

"cheap and nasty hair dye that doesn’t work"
74.8%

would n't work in both products

"after evey hair dye i’ve used never went right for me and i thought i’d give this a go as it’s new and has good reviews i was thinking it wouldn’t work but proved me wrong it’s absolutely amazing makes your hair soft shiney and no breakage absolutely love it and love the colour thankyou!"
74.1%

problem with in both products

"it's not something ever had a problem with"
74.1%

uneven colour in both products

"it is an uneven colour but it was applied to uneven colour and it gave me the lift i needed"
73.9%

dark blonde in both products

"i have used soooo many different brand bleach lighteners on the market over the years and all have the same hair breakage consequence of lifting my natural dark blonde but this stuff amazing!"
70.6%

dark purple in both products

"probably the beta black i've ever used managed to get my hair light after dark purple"
70.6%

very patchy in both products

"it really wasn't and i ended up with very patchy results after applying 1 bottle"
69.8%

waste your money in both products

"don't waste your money"
68.1%

waste of money in both products

"waste of money"
66.7%

brassy tones in both products

"had to buy a lot of purple shampoo to tone out the brassy tones"
66.4%

sore and itchy in both products

"i'm now left with chemical burns which are very sore and itchy"
64.3%

damaged my hair in both products

"it has damaged my hair"
61.7%

dying my hair in both products

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"
59.0%

would n't buy again in both products

"didn't really leave my hair very shiny or cover all my greys wouldn't buy again "
57.6%

dark brown in both products

"1st picture was a failed attempt at going blonde from dark brown using the cool blonde dye of this same brand"
57.2%

this problem in both products

"i have never had this problem with any other bleaches"
55.3%

would not buy again in both products

"would not buy again"
54.7%

horrible dryness

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
100.0%

feels awful

"i use medium brown and it leave my hair a lovely dark luxury brown colour the result is darker than medium brown but ignoring what they called the colour i love the result shade it gives me most hair colours when the colour is on your hair feels awful and in desperate need of conditioner with the oil hair breakage serum that you add to the colour even with just the colour on when rubbing it in you can feel your hair feels glossy and lovely and that before the conditioner goes on"
100.0%

complete waste

"an absolute disappointment and a complete waste of money"
99.9%

patchy hair

"i've ended up with patchy hair and given i only have a pixie cut that is very surprising!"
99.9%

awful burns

"smells awful burns your eyes grainy mixture all in all poison for your hair!"
99.7%

incredibly poorly

"product may work well but handled incredibly poorly"
99.6%

worst thing

"literally the worst thing i've ever put on my hair supposed to lighten it i already had blonde hair and it still turned it neon orange"
99.5%

patchy colours

"not only did this product correct all the patchy colours but its left my hair in a beautiful shiny condition"
99.3%

chemical burns

"i'm now left with chemical burns which are very sore and itchy"
98.8%

really dissatisfied

"i am really dissatisfied"
98.6%

absolutely awful

"absolutely awful product!"
98.6%

quite patchy

"disliked this dye maybe it was just my hair but the colour it left me with seemed to be quite patchy"
97.1%

seriously disappointed

"aside from the easy application i’m seriously disappointed overall"
91.6%

pretty terrible

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"
88.0%

looked awful

"would probably be good for light brown etc shades wanting to go lighter but if you're dark brown black don't bother i re dyed my roots dark brown as it looked awful"
87.7%

cheated having

"i feel cheated having had to pay for this!"
74.9%

wasting money

"son says i’m wasting money at the salon!"
74.9%

very dangerous

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"
74.9%

little worried

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"
74.9%

beware this

"beware this is not a semi permanent as the listing indicates"
74.9%

chemical compounds

"the seal was non existent and being a chemical if it's out of date the chemical compounds can change and the fact you are risking putting this on your scalp very dangerous"
74.8%

were awful

"lockdown roots were awful and this bleach lifted them all"
74.8%

horrible smell

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
74.7%

feels dryer

"hair feels dryer then it does after using the wella live lighten and pastel"
74.7%

poor condition

"we couldnt get the lid off it sealed itself and there was nothing for the dye to come out and was in poor condition so not ordering it again"
74.7%

absolute disappointment

"an absolute disappointment and a complete waste of money"
74.7%

large blister

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"
74.6%

very annoyed

"very annoyed"
74.5%

treatment hair

"and after the treatment hair seem to be softer and stronger"
74.0%

streaky orange colour

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"
73.9%

noticeably drier

"it’s noticeably drier but i did expect that given the ingredients"
73.8%

dried quickly

"it dried quickly and was flaking off in little flecks"
73.3%

very strange

"now i'm stuck with a very strange shade"
73.2%

colour doesnt

"colour doesnt last very long"
73.2%

waste money

"i used this on my pre lightened hair it was a faff to use messing about with tubes and sachets i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour i wouldnt waste money or time on this again"
73.1%

excessive bleaching

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"
72.5%

dark auburn

"ore like a dark auburn brown i expected it to of been lighter as my hair is light brown and expected caramel and not red tones"
70.6%

advised by manufacturer

"it barely touched my roots blonde turned into light orange i left it on for 45 min so definitely enough time and i was advised by manufacturer that this would be cool red as it doesn't have any copper toner mixed in it"
70.5%

heartbroken & disgusted

"utterly heartbroken & disgusted"
70.2%

manufacturing issue

"i suspect it was a manufacturing issue but other than that i would recommend"
70.0%

slightly itchy

"it still gives me a red rash on my skin temporarily and slightly itchy scalp after again only temporarily but from the actual application to the finish its the safest and most effective"
69.9%

suspect missing elements

"this version did not leave my hair in as good condition as previous suspect missing elements made the product cheaper to produce but still sold at same price"
69.9%

skip this again

"i would honestly have to skip this again due to the reasons stated there’s better options here on amazon"
69.8%

little flecks

"it dried quickly and was flaking off in little flecks"
69.1%

no difference whatsoever

"my hair is very pale blonde and i wanted to go slightly darker but it made no difference whatsoever"
68.8%

activation serum

"the instructions are in russian there is no activation serum which is usually supplied in this product have used it for 4 years "
68.4%

late completely

"arrived well over a month late completely damaged"
68.2%

ruined my hair

"ive completely ruined my hair over the years from excessive bleaching and colouring to the point where my hair would turn to "noodle" like consistency every time i bleached it"
68.2%

dies my hair

"i’ve reordered this product a few times as i like how it dies my hair with good coverage of the white hair the shade and shine"
68.0%

wouldnt go yellow

"i decided to do a diy at home balayage touch up and chose this for the bleach with the promise it wouldnt go yellow"
67.8%

product was unusable

"product was unusable"
66.9%

worried as to the outcome

"this was the first time i've dyed my hair at home so was very worried as to the outcome"
65.8%

wouldnt use agian

"easy to use but wouldnt use agian"
65.5%

small sachet

"had two elements missing: 1 small sachet to be added to colour mix and 2 a restructuring conditioner to be used three weeks after colour "
65.4%

coronavirus epidemic

"bought this during the coronavirus epidemic and i was very happy with it"
65.1%

leaves my hair

"i buy this every four to five weeks as it consistently covers any grey re growth and leaves my hair in good condition also you get another follow up conditioner to use to keep the colour maintainted within the box recommend"
64.9%

avoided any patchiness

"i also bought a brush to do mine which enabled me to evenly spread the product made life so much easier and avoided any patchiness"
64.7%

full of chemicals

"i know is full of chemicals but it doesn’t smell as strong as other brands gentle on my scalp and colour lasts for 2 3 months"
63.3%

lockdown troubles

"after not being able to go another day lockdown troubles i decided"
62.9%

necessarily white blonde

"would definitely recommend but be aware that there's only so much it can do and you may end up yellow or ginger not necessarily white blonde"
62.0%

multiple tones

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"
61.8%

stupid thing

"the stupid thing made my hair red not orange blooming red"
61.8%

frizz free

"left for 30 minutes and the conditioner left my hair frizz free and soft"
61.6%

uncomfortable on the eyes

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"
61.4%

damage my hair

"all it did was damage my hair"
60.9%

terrible not happy at

"terrible not happy at all"
60.8%

very good quality

"worked fine but darker than expected and conditioner not very good quality"
60.4%

were not there

"really looks my hair years ago when the whites were not there"
59.8%

short haircut

"a professional hairdresser recommended me to get a short haircut to get rid of the schwarzkopf colouring"
59.7%

caused by the pandemic

"i bought this due to the hairdressing issues caused by the pandemic"
59.1%

hair root meltdown

"i have been dying my hair since i was 18 years old i'm now on the right side of 30 and until the lockdown caused my favorite color from a certain brand who thinks we're worth it to constantly be out of stock i had to change the brand or have a hair root meltdown!"
58.8%

damaged hair

"left in for 15 minutes way below instructed times in perfect un damaged hair"
57.9%

arriving weeks late

"it actually arrived a day early in these crazy times when i have packages from other sellers arriving weeks late so i was very impressed"
57.5%

horrible chemical smell

"you don’t get that horrible chemical smell and funny hair texture"
57.4%

terrible tangle

"i had a terrible tangle even though i used a lot of the conditioner supplied"
57.3%

have to return

"refund issued didn't have to return it"
57.2%

more stubborn

"the red was more stubborn which is more visible when wet but dry it adds a lot more texture to the hair with a bit of a shadowing effect"
57.2%

yellowish tones

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"
57.0%

washed out about 50

"it's been about two months since i dyed my hair with this and it has washed out about 50%"
56.9%

selling on amazon

"i don't even know if it was fake because there was no seal shouldn't be selling on amazon!"
56.9%

binned this rubbish

"rather than return which i did once before and cost me too much i have binned this rubbish"
56.6%

could n't get usual brand

"have never used this before but couldn’t get usual brand"
56.4%

absolutely no change

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"
56.4%

only positive thing

"the only positive thing i can say is it didn't dry my hair out"
56.3%

no setting lotion

"i opened the box and there was no setting lotion inside"
56.1%

hairdressing issues

"i bought this due to the hairdressing issues caused by the pandemic"
56.1%

also no gloves in

"also no gloves in box"
56.0%

bring down the swelling

"i then had to purchase some products to bring down the swelling"
56.0%

clumps are falling

"not to mention clumps are falling out"
56.0%

fringe and scalp

"where i'd been i'll for weeks and my roots looked like a fuel carriageway running from my front of fringe and scalp right to rear"
55.8%

have red tinges

"easy to use no horrible smell makes hair soft no horrible dryness only issue was it didn't lift my hair as much as i thought it would but saying that i did have red tinges in my hair so will be my fault i do like schwarzkopf as i normally get the live colour"
55.2%

might be a fake

"i suspect it might be a fake"
55.2%

percent 30 gray hair

"wasted my money this does not state anywhere on amazon or their website you cannot use if you have percent 30 gray hair"
55.1%

make it itchy

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
55.0%

made my scalp dry

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
54.9%

will not buy it again

"i will not buy it again"
54.7%

not that permanent

"still a nice colour but it's not that permanent"
54.7%

could not even

"this could not even dye my hair after using it carefully"
54.7%

would not change

"been using it for the past years would not change it"
54.7%

not normally the case

"it actually left my hair in a better condition after dyeing it which is not normally the case"
54.7%

very long time

"the colour last for a very long time"
54.6%

minutes my head

"after 10 minutes my head started to burn after the recommend time of 25 minutes"
54.6%

word of warning

"but word of warning if you order 6 88 intense red they send 6 88 red brown"
54.5%

left unwashed for 3 days

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"
54.5%

for this pack

"thank god for this pack xx"
54.4%

causing skin damage

"quite harsh on the surrounding skin really recommend vaseline or something to stop it causing skin damage"
54.3%

sum total of nothing

"i used the lightener which worked normally then applied the coo light blonde a week later and it did the sum total of nothing absolutely no change in hair colour at all"
54.3%

seeing no results

"i tried to lighten my dark blonde hair and saw no results i even left it on twice as long as recommended after seeing no results and was left with not even slight lightening"
54.3%

look no different

"i am honestly so upset about this purchase as it cost me money for my hair to look no different"
54.3%

made a big mess

"i made a big mess 2 months ago as i decided to bleach my hair "
54.2%

last very long

"colour doesnt last very long"
54.0%

n't ever again

"won't ever again"
54.0%

which i assume

"was uncomfortable on the eyes when applying to hair which i assume is the ammonia"
53.9%

would n't suggest

"deffos wouldn’t suggest it!"
53.9%

lost no hair

"its soft and fluffy ive lost no hair"
53.8%

your hair jet black

"this is a nice hair dye but be warned it will dye your hair jet black"
53.7%

marks from

"top marks from me!"
53.7%

n't lighten very much

"standard dye application just didn't lighten very much"
53.6%

after using

"i had faded a lot out and then used this and i have a natural dark blonde colour no yellowish tones and my hair felt health after using"
53.5%

break from bleaching

"i wanted to give my hair a break from bleaching so closer to my natural colour"
53.5%

no grey coming

"its been 3 4 weeks and i still see no grey coming through yet so i'm very happy its kept its rich colour and not faded like some do and i still have the sachet of repair reviver treatment it says to use around 3 weeks after dye but i haven't needed to use it yet"
53.4%

beta black

"probably the beta black i've ever used managed to get my hair light after dark purple"
53.2%

seemingly no fading

"its been about 6 weeks and seemingly no fading or anything and after a couple of washes no dye coming out in the shower or on towels which is nice"
53.1%

grainy mixture

"smells awful burns your eyes grainy mixture all in all poison for your hair!"
53.1%

burned my whole scalp

"this product burned my whole scalp"
53.0%

with no toner

"purple hair to blonde in 20 mins with no toner!"
52.7%

flat and one dimensional

"i was worried it would come out flat and one dimensional as has been my experience with box dyes in the past but actually the colour result is deep and rich with multiple tones"
52.3%

very itchy

"unfortunately it was very itchy after to the point that my scalp was wounded"
52.3%

not cover my greys

"did not cover my greys"
52.3%

felt dry and grainy

"i was a little worried when i put this on my hair and it felt dry and grainy but it did a really good job of lightening my hair"
52.1%

week of use disappointing

"grey's came back after a week of use disappointing"
51.9%

cheap and nasty hair

"cheap and nasty hair dye that doesn’t work"
51.8%

n't burn my scalp

"i’m fussy with hair dyes and this was the first time using this one i can honestly say i’ll be using this one from now on it’s didn’t burn my scalp or make it itchy and it hasn’t made my scalp dry i didn’t need three bottles which i normally use i only used one and half :"
51.8%

made my hair yellow

"this made my hair yellow!"
51.7%

fanola purple shampoo

"this stuff saved my hair after bleaching twice i applied fanola purple shampoo and then left unwashed for 3 days"
51.5%

purple shampoo masks

"if you’re desperate this of course is better then the ominous bags of bleach and peroxide that are sold on amazon maybe a few purple shampoo masks are needed"
51.5%

no english writing

"this hair dye didn’t turn up it came in a box with no english writing was a different language was ment to be blond and turned my step daughters hair ginger not blonde"
51.5%

dark black or unatural

"good dark brown colour not too dark black or unatural looking like some other brands"
51.4%

liquid spilled

"product box arrived broken liquid spilled out"
51.4%

different purple shampoos

"it’s very very yellow and i tried to tone it with two different purple shampoos which made no difference"
51.4%

asked for better

"excellent results couldnt have asked for better"
51.4%

just that messy

"had to clean my carpet near the door because it was just that messy"
51.4%

literally nothing

"i applied this to already bleached hair with some slightly darker patches to even it out and it did literally nothing"
51.3%

to mention the smell

"not to mention the smell was horrible"
51.2%

allergy patch test

"within 30 minutes of doing the allergy patch test a large blister had appeared on the inside of my elbow"
50.4%

scared to bleach it again

"i’m stuck with a weird brown colour and i am too scared to bleach it again so i’m stuck with it"
50.4%

lost all my hair

"do not buy lost all my hair!"
50.4%

results couldnt

"excellent results couldnt have asked for better"
50.4%

of my grey roots

"i was careful to follow instructions and timings but was left with very dark brown hair but at least it’s got rid of my grey roots but i wouldn’t want to use this again"
50.4%

experienced in this area

"also the smell was pretty terrible but that may just be a property of hair bleach i’m not too experienced in this area"
50.4%

need purple shampoo

"my hair was a light to mid ash blonde this did nothing only turned it brassy need purple shampoo to sort it out🤬"
50.3%
...

very disappointed in both products

"very disappointed"
99.0%

worst product in both products

"this is the worst product i have ever used"
91.4%

only issue in both products

"my only issue is it has a chemically smell to it when applying so make sure your area is well ventilated"
74.9%

false advertising in both products

"completely false advertising as this washes out with the first wash"
74.9%

more expensive in both products

"dont waste your money and go for something more expensive"
74.8%

does n't work in both products

"don’t by it doesn’t work !"
74.8%

would n't work in both products

"brought for my daughter told her it wouldn’t work on light brown hair sister in law told her it wouldn’t work her older brother’s girlfriend told her it wouldn’t work the box said it wouldn’t work"
74.1%

dark purple in both products

"i was dark brown with blonde ombre and very long hair to just above elbow and i used 1 box of dark purple"
70.6%

dark blonde in both products

"had to do a few applications to go platinum blonde and my hair is only dark blonde now"
70.6%

very patchy in both products

"this has left my hair an awful colour very patchy"
69.8%

waste your money in both products

"pretty sure this product is a cheap replica do not waste your money"
68.1%

waste of money in both products

"waste of money"
66.7%

brassy tones in both products

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
66.4%

sore and itchy in both products

"it’s sore and itchy and peeling"
64.3%

patchy colour in both products

"i have used this dye 3 times now and every single time it has faded after 2 weeks leaving me with this ridiculous patchy colour until i dye it again"
62.0%

damaged my hair in both products

"this has damaged my hair badly it now snaps off and is extremely dry"
61.7%

dying my hair in both products

"i've been dying my hair for 15 years plus and i know the smell can be quite strong"
59.0%

would n't buy again in both products

"definitly wouldn’t buy again"
57.6%

dark brown in both products

"my dark hair had been previously bleached then purple then dyed dark brown and then a colour remover used to take it to mid brown"
57.2%

this problem in both products

"i have been colouring my hair for 10 years and never have i ever had this problem before"
55.3%

would not buy again in both products

"this dye stunk and went everywhere so i probably would not buy again"
54.7%

absolute waste

"absolute waste of money"
99.9%

worst smelling

"it’s not the worst smelling bleach i’ve used it’s easy to use and apply"
99.9%

absolute mess

"i ended up with some peachy pink look its was shocking i used three boxes thinking this time it will work and it never did wasted so much time and money on this product i'm actually gutted was so excited to use this brand spent nearly £50 on it and it made an absolute mess of my hair its very runny compared to other dyes my bathroom looked liked i'd slaughtered someone in there"
99.9%

badly stained

"it ruined some towels and my forehead and hands were badly stained"
99.8%

absolute garbage

"absolute garbage"
99.7%

total mess

"i can't risk ended up with a total mess on my head or completely unexpected result instead of the promised "high intensity shimmering colour"!"
99.7%

worst hair

"therefore i would recommend to buying this product worst hair product ever brought"
99.6%

really disappointing

"however the results were really disappointing"
99.5%

really disappointed

"i was excited to try this and unfortunately i was really disappointed!"
99.3%

absolutely crap

"absolutely crap i’ve not even had it in for two weeks n half of it’s washed out n gone patchy it might as well be classed as temporary i copied all the instructions perfectly n i did everything right"
99.3%

feel awful

"very runny made my hair feel awful won't be using again"
99.3%

real disappointment

"i have used other colorista products many times with good results so this was a real disappointment"
99.2%

awful stuff

"can’t use this awful stuff again"
98.7%

worst nightmare

"it was my worst nightmare!"
98.6%

smells horrible

"smells horrible"
97.9%

absolutely disappointed

"a waste of time absolutely disappointed did nothing to mousy brown hair"
96.3%

awful hair

"so this is awful hair dye i used it washed it out until the water ran clear"
94.8%

horrible blue hair

"going to have to purchase additional products now to rectify my horrible blue hair"
90.4%

that bad either

"smell isnt that bad either !"
89.8%

most disgusting

"i have to say this is the most disgusting smelling hair dye i have ever used"
89.3%

really annoying

"the dye would spill from the brush and what was really annoying was that it would immerse in the bathtub and sink porcelain!"
88.1%

which was disappointing

"faded very quickly which was disappointing!"
87.8%

ridiculous price

"ridiculous price"
74.9%

uneven colourwise

"my hair was uneven colourwise with roots and greys"
74.9%

were useless

"it's not 5 stars as applying the dye isnt easy quick pouring liquid also the gloves were useless!"
74.9%

hurts eyes

"45mins only down side is the very strong chemical smell that hurts eyes"
74.9%

very messy

"as you probably have read this product is very messy and not the typical formula where at home you can just slap it on your head like usual"
74.9%

dont reconnend

"dont reconnend"
74.9%

covid hair

"do not buy this product no matter how bad your covid hair is"
74.8%

small mine

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
74.8%

doesnt suit

"just glad it wont last long as the colour doesnt suit me unfortunately"
74.7%

depressed pigion

"now i look like old hippie lady with hair in shade of depressed pigion"
74.7%

dosent work

"dosent work as presented dosent work on pakistani hair dosent lighten hair enough to dye another color"
74.7%

smells grim

"i love this colour it smells grim but that can't be helped i think it has strong lightener in it"
74.6%

absolute nightmare

"absolute nightmare!"
74.6%

dying procedure

"my hands were very red at the end of the dying procedure !"
74.6%

were ridiculous

"but the fumes from this dye were ridiculous"
74.5%

pretty angry

"pretty angry i’ve never had a problem with hair dye before"
74.5%

tore so badly

"the first glove i put on tore so badly that the second one i put on like i was performing some kind of brain surgery only for them both to leak through anyway and cover my hands with the product"
74.5%

drippy messy

"however the formula is drippy messy and hard to apply"
74.4%

midget hands

"the gloves were for midget hands and i split them before i’d even got them over my thumb"
74.4%

drown hair

"i have dark drown hair so i used bblonde bleach 30 volume and did two applications as one application would result you going ginger if your dark hair naturally"
74.4%

faulty product

"sure i got a faulty product!"
74.4%

causing irritation

"the only thing i will say is that the gloves are not great they broke easily i didnt realise it had a rip in between my fingers until it started causing irritation"
74.2%

crazy dark

"my hair is now crazy dark can barely make out the purple"
74.2%

very watery

"also the dye was very watery and messy"
74.0%

virgin hair

"i have afro 4b hair and i had grown it out so it was virgin hair so didn't think i'd have problems with the dye"
73.8%

very painful

"the worse thing though is my scalp covered in open sores which are very painful"
73.8%

utterly useless

"despite being utterly useless as "permanent" colour it is an excellent toner for bleached hair"
73.7%

almost dark

"very impressed with how bright this has made my hair before i dyed it i was almost dark brown but had hints of other colours due to other dyes coming out"
73.5%

fringe cuts

"maybe ignore the isolation 19 fringe cuts 😊"
73.4%

absolute rubbish

"absolute rubbish"
73.0%

wasted my money

"i then read into the reviews and was a bit dis heartened as i thought i had wasted my money and the product wouldn’t work"
72.9%

dying dark

"i got this cause i had grey roots and was fed up dying dark"
72.4%

dyes fault

"couldn't advise using on bleach blonde hair it'll fade quicker i had a bleached streak which used to be red when the rest of my hair was black and you can still see it not that that's the dyes fault!"
72.3%

scalp itch

"there wasnt a noticable blue in my hair' it also made my scalp itch after i had washed out"
72.2%

didnt work

"as a last try i ordered the colorista planning to just go plum again if this didnt work"
71.9%

water messy

"runny like water messy does not last 2 washes"
71.9%

stays forever

"red usually stays forever in your hair anyway but usually i go by live every time"
71.5%

absolutely horrendous

"absolutely horrendous product very watery and burnt the back of my neck and ear which was left scabby and bleeding would never buy this product again"
70.4%

packaged disgraceful

"i cant believe this is how my product came packaged disgraceful"
70.2%

avoid chlorine

"wash in coldest water possible and avoid chlorine"
70.2%

split down

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
70.1%

smell too good

"easy to apply but doesn’t smell too good"
69.8%

didnt take

"sides still didnt take and the rinsing washed out some existing color"
69.3%

burned my head

"burned my head and stunk up my room the whole time"
69.3%

worse thing

"the worse thing though is my scalp covered in open sores which are very painful"
69.1%

cheap replica

"pretty sure this product is a cheap replica do not waste your money"
68.7%

burned my throat

"and i was in a well ventilated room the colour its self is lovely and was easy to apply just the smell was very overwhelming and felt like it burned my throat"
68.4%

wooden floors

"does not clean off paint work plastic bath or wooden floors"
68.3%

pretty sceptical

"considering that the last time i bought a silver hair dye from loreal ny hair went green i was pretty sceptical"
68.2%

very low volume

"i think the developer in this kit is very low volume"
68.2%

soon enough

"doesn’t last too long anyway so soon enough you’ll need to touch up or brighten the colour again"
68.2%

dropped 1 star

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
67.5%

least favorite

"i officially have a new least favorite hair dye"
67.3%

application difficult

"which makes application difficult and very messy"
67.2%

utterly rubbish product

"utterly rubbish product"
67.0%

just ridiculous

"i'm very experienced with red hair dye and i know to expect a little colour to come off onto my pillow but this is just ridiculous"
66.7%

unusable bin bag gloves

"from the unusable bin bag gloves to the watery messy and strong smelling product"
66.6%

made it worse

"my hair is naturally dry and this made it worse but that’s to be expected from permanent colour"
66.5%

baggage was damage

"wheny order came the baggage was damage"
66.5%

than dark grey

"i liked the colour i got for the first 2 to 3 washes but it fades really quickly and its more blue grey than dark grey"
66.4%

died it blonde

"i wanted to make my hair a bit light since i died it blonde and it went quite orange and brassy it worked will still need a toner"
66.3%

looks nothing

"it really looks nothing like the picture much more grey less silver!"
66.3%

problem with hair

"pretty angry i’ve never had a problem with hair dye before"
66.2%

cheaply made

"as per my pictures they were very small and so cheaply made that they ripped when i put both gloves on making them not really fit for purpose !"
65.7%

poor quality

"also just for info the gloves are v poor quality"
65.6%

less silver

"it really looks nothing like the picture much more grey less silver!"
65.5%

definitely not permanent

"definitely not permanent"
65.4%

burned my eyes

"the smell burned my eyes "
65.4%

annoyed at l'oreal

"this product says its permanent and long lasting even though i've had it dyed it and then my hairs gone blonde in 6 days i'm really not happy its false advertised and i am very annoyed at l'oreal for this also when received the package the box was all open and not sealed as it should be"
64.7%

ignore the isolation

"maybe ignore the isolation 19 fringe cuts 😊"
64.6%

waste of 40 minutes

"waste of 40 minutes"
64.6%

waste of time

"waste of time"
64.5%

stain in the area

"also make sure there's nothing to you want to not stain in the area as this stuff goes everywhere!"
64.3%

very overwhelming

"and i was in a well ventilated room the colour its self is lovely and was easy to apply just the smell was very overwhelming and felt like it burned my throat"
64.2%

stained them

"it has also got on all my tops and stained them!"
64.2%

pale orange

"it was good bit then it dried and it turned out pale orange!"
63.9%

dont waste

"dont waste your money or time"
63.6%

ruined them

"ruined them too"
63.6%

with colorista

"not with colorista!"
63.2%

stripped down a few times

"i had dyed black hair for years which i obviously stripped down a few times before using this product"
63.1%

hated this product

"hated this product"
62.7%

terrible product

"terrible product"
61.9%

upsetting to hear

"that's upsetting to hear"
61.8%

does n't even

"my hair is blue and doesn’t even have full coverage"
61.5%

leak through anyway

"the first glove i put on tore so badly that the second one i put on like i was performing some kind of brain surgery only for them both to leak through anyway and cover my hands with the product"
61.3%

very poor quality

"very poor quality"
61.2%

advised 48 hours

"i did a patch test as advised 48 hours before"
60.8%

looked shocking

"it’s an awful colour looked shocking on"
60.8%

silver tones

"after bleaching my hair three times to get to a platinum blonde this worked well to bring the silver tones out and i can honestly say it's a really good brand to use"
60.6%

made me choke

"the smell was very strong and bad actually made me choke !"
60.5%

watery splash

"too watery splash everywhere"
60.1%

really bad condition wish

"i wanted my hair grey it turned out very dark brown horrible it also leaves hair in really bad condition wish i had never bought it i’m waiting on my hairdresser reopening so she can sort it out for me so annoyed disappointed just hate the colour"
60.0%

offered for test

"a few shades were offered for test just in time and i ordered the box with bright red colour"
60.0%

mixed reviews

"i read mixed reviews for this bleach"
59.7%

contain bleach

"this product must contain bleach and it has dyed the dark parts of my hair a horrendous ginger colour"
59.7%

everywhere didnt

"really runny so dripped everywhere didnt find it very easy to use because of this"
59.6%

became light

"that’s my second order my hair became light pink instead of copper"
59.5%

disappointed however

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
59.3%

crap product

"a cheap crap product!"
59.1%

would n't use again

"definitely wouldn't use again"
59.0%

very confused

"may have been an error on my part but the night after dying some of the dye rubbed on to my pillow which never happened before so was very confused"
58.8%

runny so it drips

"it has dyed hair a beautiful dark blue but is so runny so it drips"
58.8%

horrid smell

"i've washed my hair 3 times and still cant get the horrid smell out of it"
58.7%

rest of the guidelines

"tried this product today left on for a little longer than advised followed the rest of the guidelines properly and my hair is still blonde!"
58.6%

leave blonde

"leave blonde to the professionals please!"
58.3%

error on my part

"may have been an error on my part but the night after dying some of the dye rubbed on to my pillow which never happened before so was very confused"
58.3%

barely taken

"i have slightly dark brown hair and it’s barely taken"
57.7%

repulsive for 2 days

"hair smelled repulsive for 2 days after using this and i accidently dyed some of my carpet red but i adore the colour so i bought another one"
57.6%

applied it wrong

"idk if i applied it wrong"
57.6%

slight shimmer

"oh i'm gutted i did the steps as stated and my dark brown hair never turned red : just a slight shimmer in the light : wanted red hair for xmas"
57.5%

dying your hair

"i started reading the instructions and prepared to do my allergy test it's recommended 48 hours before dying your hair "
57.4%

it done very long

"i can't say how long it lasts as i've not had it done very long but this is pretty good stuff especially if your very blonde already"
57.4%

hair a bit coarse

"it’s made my hair a bit coarse but for me i’m happy because i have very done and flyaway hair so it has helped thicken it up a bit"
57.3%

more the colour fades

"i love the colour but every time i wash my hair the more the colour fades"
57.3%

usual tingling

"once the product had been applied i experienced more than the usual tingling but persevered for the 30 minutes"
56.9%

white bleach blonde

"so let's start with my hair was not a white bleach blonde perfect for this colour but it was a pretty blonde on the roots and then kind if silver ish as i had a silver toner on it"
56.7%

complete nothing

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
56.7%

it's messy

"easy to use smell not to bad no worse than any other hair dye went on easy people have said it’s messy "
56.6%

extremely runny

"it would have had 5 stars as i am happy with the results but i dropped 1 star as it is not a gel it is extremely runny and i would recommend covering not only yourself but your whole bathroom when applying and the gloves provided are too small mine barely went over my fingers and they split down the sides whilst using them they seem to be designed for someone with very slender hands which i do not have so i will be purchasing a box of vinyl gloves for future use"
56.6%

fades quite quickly

"it fades quite quickly but you do get the exact colour on the box"
56.6%

painful and deadly

"while the chinese government has relaxed some of the provisions of their animal testing requirements for cosmetics it still requires that cosmetics companies pay for painful and deadly tests on animals in order to sell certain types of cosmetics"
56.5%

sure as hell

"i 100% recommend this product and sure as hell will buy it again"
56.4%

will not recomend

"will not recomend it"
56.4%

have problems

"i have afro 4b hair and i had grown it out so it was virgin hair so didn't think i'd have problems with the dye"
56.4%

n't go this colour

"didn't go this colour !"
56.3%

have that problem

"i have that problem when 1 pack of colouring is not enough but two packs is to much"
56.1%

before giving

"spent 40 mins trying to make it run clear before giving up"
56.0%

it's not recommended

"i do leave it on longer than the instructions say which i'm going to guess it's not recommended but i keep my hair in good condition with various products and don't use hairdryer straightener etc so it's not damaged by the dyeing"
56.0%

left for 35 minutes

"i left for 35 minutes in total checking every 10"
55.9%

smells really

"also smells really bad"
55.9%

many trips

"after many trips to various salons which were unable to achieve the colour i want i decided to use my first ever packet dye the colorista silver grey"
55.4%

really bad headache

"i've been left with a really bad headache from the smell"
55.2%

disgusting burnt my eyes

"scent disgusting burnt my eyes and i always dye my hair"
55.2%

what i do not like

"however what i do not like is"
55.2%

black plastic gloves

"the only thing i'd say was the black plastic gloves supplied were crap !"
55.1%

which was n't ideal

"last order had no gloves which wasn't ideal"
55.1%

still is n't blonde

"the girls hair is the same as mine i would say and i’m currently on box 4 of this bleach and it still isn’t blonde it’s gone orange not even a ginger colour literally orange yellow and white"
55.1%

from the chemical

"the fumes were so strong stronger than other brands i've tried i did a half job of doing it because i felt like i was going to faint from the chemical fumes"
55.1%

just hate the colour

"i wanted my hair grey it turned out very dark brown horrible it also leaves hair in really bad condition wish i had never bought it i’m waiting on my hairdresser reopening so she can sort it out for me so annoyed disappointed just hate the colour"
54.9%

chemically smell

"my only issue is it has a chemically smell to it when applying so make sure your area is well ventilated"
54.8%

squashed and ripped

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
54.8%

fades alot and

"im hoping it fades alot and i won't be putting this colour on again as my hair now looks black"
54.8%

awful scary `` colour

"stripped all the colour and left my hair in awful scary “colour”"
54.8%

very long hair

"blow dryed my hair and used my ghds i have very long hair down my back it msde my hair dry and sticky!"
54.7%

not use this product

"please please do not use this product!"
54.7%

n't touch the black

"so it did good but didn’t touch the black but wasn’t really expecting it to"
54.7%

not buy this product

"do not buy this product no matter how bad your covid hair is"
54.7%

would not use the product

"i looked in the mirror and wished so hard for time to go back so that i would not use the product"
54.7%

buying a different dye

"i hated it so much i ended up buying a different dye and dying it the next day!"
54.7%

no longer grey

"the colour goes very dark and then fades to a nice grey however after 7 washes my hair is no longer grey and is now an ash blonde"
54.7%

pack of colouring

"i have that problem when 1 pack of colouring is not enough but two packs is to much"
54.7%

load of rubbish

"it’s a load of rubbish!"
54.6%

no greys for 4 weeks

"no greys for 4 weeks even then though the colour lasts and stays bright"
54.6%

does n't grab on roots

"doesn’t grab on roots"
54.6%

n't want the faff

"i have mid brown hair and don’t want to damage it further with bleach plus i don’t want the faff "
54.6%

n't realised this bleach

"after i had purchased i hadn’t realised this bleach contains no ammonia which all my previous bleaches have"
54.6%

minutes on his head

"he said he panicked after 10 minutes on his head as it went quite dark but he left it on for 30 minutes as stated and this is the outcome"
54.6%

the typical formula

"as you probably have read this product is very messy and not the typical formula where at home you can just slap it on your head like usual"
54.6%

been purple nothing

"bearing in mind it should’ve been purple nothing not even a strand of my few gray hairs had changed colour and before you think i don’t know what i’m doing i’ve been dying my hair for years "
54.5%

throw it away

"didn’t work and had to throw it away "
54.5%

very disappointing

"and that's the most important part it's very disappointing"
54.5%

make as much mess

"i would say you need a bowl and brush for this as to not make as much mess"
54.5%

goes very dark

"the colour goes very dark and then fades to a nice grey however after 7 washes my hair is no longer grey and is now an ash blonde"
54.4%

msde my hair

"blow dryed my hair and used my ghds i have very long hair down my back it msde my hair dry and sticky!"
54.4%

n't bleached it blonde

"obviously it hasn’t bleached it blonde but that’s to be expected as my hair is dark brown and will take a couple of tries to get it to my desired colour"
54.3%

ginger so not happy

"i bought silver hair dye and am now ginger so not happy"
54.3%

applied thought it was

"made up per instructions and applied thought it was odd it didn’t have the usual smell that dyes have but thought maybe this is the bonus left on as per instructions and rinsed as per instructions"
54.2%

vibrant and worst

"not at all vibrant and worst of all it did not match roots to tips"
54.2%

small rip easy

"only downside is the gloves they are way too small rip easy and now i have red hands lol"
54.2%

dark cherry

"nothing like the colour on the box at all it came out like a dark cherry red"
54.1%

waste of my money

"waste of my money and now i'll look like a fool at work until i can buy some real hair dye"
54.1%

would n't use it again

"it didn’t turn my hair blonde it turned it yellow wouldn’t use it again"
54.0%

resent the fact

"i also resent the fact i had to buy 2 of these as i now have a brand new box i will never use!"
54.0%

will never

"i also resent the fact i had to buy 2 of these as i now have a brand new box i will never use!"
54.0%

will not last at

"this colour will not last at all"
53.9%

does not last 2 washes

"runny like water messy does not last 2 washes"
53.9%

cold water

"problem is that despite using the included cream and also always using dyed hair shampoo + washing with cold water my hair still bleeds a lot of the colour in every wash"
53.9%

through its black

"and one of our inquisitive dogs tried getting involved last time she used this and now has a red streak running through its black fur"
53.8%

bleeding out of my hair

"4 washes later and it's still bleeding out of my hair to the point it's staining my nails"
53.8%

barbie blonde locks

"dont expect beautiful barbie blonde locks with 1 application if you are dark"
53.7%

stained every morning

"my fave neck and shoulder was stained every morning"
53.7%

open and not sealed

"this product says its permanent and long lasting even though i've had it dyed it and then my hairs gone blonde in 6 days i'm really not happy its false advertised and i am very annoyed at l'oreal for this also when received the package the box was all open and not sealed as it should be"
53.7%

from the reviews i wont

"havent used yet but from the reviews i wont be disappointed however when it arrived the box was all squashed and ripped but luckily everything was complete nothing missing"
53.7%

goes a very long

"rinced off really easily and the conditioner is really nice a small amount goes a very long way "
53.7%

permanent a big let down

"very disappointed this colour is not permanent a big let down"
53.7%

leaches out of my hair

"i've been using black hair dye on my hair for many many years and have found previously that the dye leaches out of my hair within a week"
53.6%

completely out of my hair

"as well as completely working on my roots the bleach also lifted the pink completely out of my hair"
53.5%

completely burns my scalp

"first time i’ve purchased it off amazon and it completely burns my scalp"
53.5%

end hair dyes

"i've been dying my hair since i was 14 almost 20 years and i've experienced high end and low end hair dyes and i've never been as dissatisfied with any of them as much as i have been with this product"
53.4%

felt awful

"my hair is very long and dry and when i rinsed the colour out i was concerned as my hair felt awful"
53.2%

developer in this

"i think the developer in this kit is very low volume"
53.2%

and damaged feeling

"the bleach didn’t leave my hair as dry and damaged feeling as other bleaches"
53.2%

dying for years

"been dying for years so it could b a build up"
53.1%

hair aint grey

"but my hair aint grey aha"
53.1%

help processing

"i covered my hair with a plastic bag to help processing and left on for 20 minutes"
53.0%

hair is naturally

"my hair is naturally dry and this made it worse but that’s to be expected from permanent colour"
53.0%

broke easily i didnt

"the only thing i will say is that the gloves are not great they broke easily i didnt realise it had a rip in between my fingers until it started causing irritation"
53.0%

n't even take

"didn’t even take"
52.8%

n't needed with this

"brilliant coverage for my hair with 1 box usually take 2 to get full coverage as my hair is quite thick but wasn't needed with this"
52.7%

very little scent

"very easy to use simply instructions very little scent"
52.7%

mess for the result

"but worth the mess for the result"
52.6%

blotchy results

"i think many of the 'blotchy results' people may have is because it could have been mixed better in a bowl"
52.5%

would n't buy this again

"wouldn't buy this again"
52.5%

long locks

"no lightening your hair first just follow instructions 1 box contained enough dye for my long locks and i'm so so pleased with the results"
52.4%

work at all no difference

"very disappointed as product didn’t work at all no difference"
52.3%

same result nothing

"going by the instructions which are very easy to follow followed each step accurately and waited for the allotted time as stated then proceeded to washed the chemicals out and it didn't work alot all did it a second time as i didn't use the whole formula and waited again and same result nothing chaged"
52.3%

n't even dark

"its supposed to be bright and shiny even on dark hair my hair isn't even dark and there's barely any colour at all"
52.2%

hairdressers are re open

"my hubby is disappointed as he will look at my grey head likely until hairdressers are re open"
52.1%

very disappointed and

"turned my hair purple trew the second pack away very disappointed and i've had to shave my hair off"
52.1%

anyway it did n't matter

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
52.1%

blonde down

"its toned the blonde down and made it a nice shade"
52.1%

dying over the blonde

"the only thing i didn't find very useful was the anti brass conditioner it didn't do anything to my hair or get rid of the brassy tones but as i was dying over the blonde anyway it didn't matter"
52.0%

stripped all the colour

"stripped all the colour and left my hair in awful scary “colour”"
51.9%

full 30 min wait time

"if u jst want a suttle grey silver i'd advise not going the full 30min wait time i'd leave it 5mins checking for the right coulor b4 washing"
51.7%

n't expect much change

"i didn’t expect much change but was really surprised when i saw the colour!"
51.6%

washed it more came

"however every time i washed it more came out"
51.5%

purple toner shampoo

"i then thoroughly rinsed and applied number 4 which was the purple toner shampoo"
51.5%

split them before

"the gloves were for midget hands and i split them before i’d even got them over my thumb"
51.4%

blue and patchy

"i wouldn’t recommend this product came out blue and patchy turned green after one wash"
51.3%

would not recommend

"would not recommend"
50.8%

very thin liquid

"so messy as very thin liquid and splashed everywhere and drips"
50.8%

very small

"as per my pictures they were very small and so cheaply made that they ripped when i put both gloves on making them not really fit for purpose !"
50.7%

washed the chemicals

"going by the instructions which are very easy to follow followed each step accurately and waited for the allotted time as stated then proceeded to washed the chemicals out and it didn't work alot all did it a second time as i didn't use the whole formula and waited again and same result nothing chaged"
50.5%

minutes less than

"i'd bleached my hair to almost white and i left the dye on for 10 minutes less than recommended but it's gone very dark i immediatley shampooed to get some colour out"
50.4%

worth the bad experience

"then comes the crunch is the colour worth the bad experience?"
50.2%

done absolutely nothing

"i purchased 2 bottles and it done absolutely nothing to my hair"
50.2%

fades really

"i liked the colour i got for the first 2 to 3 washes but it fades really quickly and its more blue grey than dark grey"
50.0%
...

Compare Pros

excellent product in both products

"excellent product from a good make"
100.0%

very pleased in both products

"very pleased"
100.0%

brilliant product in both products

"brilliant product and subscription is perfect to get once a month don’t even have to remember to get hair due now it just comes to my door!"
99.9%

highly recommend in both products

"highly recommend"
99.6%

great result in both products

"always a great result"
99.5%

really good in both products

"loads in one bottle managed to get really good coverage in my shoulder length hair"
99.3%

super shiny in both products

"hair is super shiny"
98.9%

good colour in both products

"good colour really lasts"
96.3%

smells amazing in both products

"the dye did not have that strong chemical smell and the conditioner that came with it smells amazing"
96.1%

lovely colour in both products

"lovely colour"
90.3%

love the colour in both products

"love the colour too!"
88.7%

beautiful colour in both products

"bought the chestnut brown such a beautiful colour and very good quality dye"
88.4%

good price in both products

"good price too"
75.0%

great price in both products

"great price for a hair dye"
75.0%

great value in both products

"great value"
74.9%

really well in both products

"come out really well!"
74.9%

fast delivery in both products

"fast delivery"
74.9%

looks great in both products

"i used this a few weeks ago now and the colour still looks great i do wash with a shampoo for coloured hair "
74.8%

very quickly in both products

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.8%

smells nice in both products

"it smells nice is easy to apply and the end result is soft shiny hair that stays dark for several weeks"
74.7%

very quick in both products

"easy to use very quick"
74.7%

blonde colour in both products

"it went a perfect blonde colour and matched my colour i had done professionally at a studio"
74.4%

good condition in both products

"hair has stayed shined and in good condition"
74.4%

came out perfect in both products

"however this dye was so easy to use and colour came out perfect"
74.3%

good value in both products

"good value & smells nice too"
74.3%

quality product in both products

"good quality product & price 😊"
74.2%

really nice in both products

"really nice looks good and comes with extra conditioning treatment"
74.2%

very happy in both products

"the colour came out just a little darker than box on my dark hair but it looks lovely when the sun hits it very happy"
74.0%

great coverage in both products

"great coverage and has left my hair feeling lovely and shiny"
73.7%

good product in both products

"really like this will buy again good price good product"
73.7%

silky smooth in both products

"its the best bleach ive ever used & my hair is silky smooth!"
73.5%

good quality in both products

"good quality die"
73.3%

fantastic results in both products

"i was very pleased with the results also my hair was and is still very soft to touch easy to apply no mess with fantastic results"
72.7%

strong smell in both products

"used on my dark brown hair abit of a strong smell but did not sting whilst on hair at all"
72.6%

highly recommended in both products

"excellent top quality product highly recommended"
72.6%

colour nice in both products

"all one colour nice and dark 😁 happy with the results"
72.5%

would recommend in both products

"would recommend"
72.4%

buying again in both products

"amazing colour easy to use will definitely be buying again"
71.2%

recommend this in both products

"i have used all different bleaches this one is really good i would recommend this"
70.9%

happy with in both products

"i love the colour it’s a bit darker than the box alludes to and a slight red tone but it’s a colour i’m happy with"
70.6%

natural colour in both products

"my natural colour is ginger auburn"
70.3%

lovely and soft in both products

"my hair is lovely and soft 😁"
68.3%

very strong in both products

"smells very strong but works very well"
67.9%

pleased with the result in both products

"very pleased with the result it doesn't look mixed colours and looks like i've had it done professional"
65.8%

light blonde in both products

"i love this ashy light blonde"
65.8%

easy to apply in both products

"easy to apply and covers white roots perfectly"
64.8%

long lasting in both products

"nice colour and long lasting"
64.7%

brilliant hair

"brilliant hair dye"
100.0%

brilliant shine

"brilliant shine when styled"
100.0%

brilliant hair colour

"brilliant hair colour and fabulous results"
100.0%

wonderful softness

"amazing color+and super shiny hair wonderful softness of the hair after use:"
100.0%

absolutely smashing

"an absolutely smashing product application mix and packaging was fantastic but as i am a numpty who ignored the warning on the instructions due to my pre bleached hair think draco malfoy it did make it go a funny khaki green colour *facepalms*"
99.9%

done professional

"very pleased with the result it doesn't look mixed colours and looks like i've had it done professional"
99.9%

help prevent breakage

"lovely colour so much better than some of the more popluar box dyes comes with a elixir to help prevent breakage and my dry hair feels very soft and nurished considering it has just been coloured"
99.0%

beautifully blonde

"my hair is shiny healthy and beautifully blonde"
98.1%

worked a treat

"had to do something about my grey roots 😂 this has worked a treat!"
97.8%

very natural

"great product very natural colour"
96.8%

stayed shined

"hair has stayed shined and in good condition"
96.5%

amazingly well

"works amazingly well but i’d recommend a deep conditioning when you’re done as it leaves hair feeling dry"
96.5%

feeling amazing

"leaves your hair feeling amazing afterwards"
96.4%

product is excellent

"product is excellent"
93.1%

nice and perfect

"the product is nice and perfect"
93.1%

nice consistency

"easy to apply and nice consistency but not the colour i expected it to be far too dark to be dark blonde"
92.2%

best ever colour i

"best ever colour i had"
92.1%

product is amazing

"this product is amazing"
92.0%

favorite colour

"this is my favorite colour and my hair feels amazing"
91.7%

good result

"have sourced this product previously from another supplier & was very pleased gave a good result"
91.4%

absolutely love this

"absolutely love this!"
90.4%

best one ived used

"it smells really strong but im used to using bleach hair dye but i think this one is the best one ived used"
89.6%

daughter loved

"daughter loved it"
89.2%

colour perfectly

"matches my colour perfectly"
89.2%

great lightener

"great lightener as i have dark brown hair & lifted mine no problem"
88.0%

well conditioned

"a lovely hair dye which leaves my hair well conditioned"
87.7%

good coverage

"really nice colour and good coverage get 2 if your hair is longer than shoulder length"
75.0%

fairly good

"this dye schwarzkopf colour expert light blonde l9 has left my hair in a fairly good condition considering it is bleach however i have orange hair"
75.0%

covered great

"absolutely love this dye perfect colour covered great and has lasted lot longer my hair was badly damaged and feels so much better thank you"
75.0%

works well

"works well"
75.0%

shiny healthy

"my hair is shiny healthy and beautifully blonde"
75.0%

looks good

"easy to use colour is as it says on the box i covered bleached bonde hair and it covered no problem will use again its been done 8 weeks now and still looks good as the day i did it"
75.0%

smells great

"good coverage leaves the hair sort and smells great would purchase again"
75.0%

nice color

"very good easy to apply nice color"
75.0%

good color

"good color it covered my white hair and last after washing it many times"
74.9%

easy instructions

"easy instructions and really the best at home bleach to preserve the condition of your hsir"
74.9%

very shiny

"hair is very shiny and looks healthy"
74.9%

felt softer

"my hair felt softer after i dyed it and stayed in good condition thanks to the anti breakage conditioner included"
74.9%

color rich

"this is a luxurious color rich and vibrant even after washing my hair a couple of times this still delivered amazing color"
74.9%

covered well

"nice colour and covered well"
74.8%

ordering again

"ordering again for roots!"
74.8%

natural products

"i prefer natural products"
74.8%

light colour

"very happy with the colour was nervous at first because it was quite a light colour and very good priced"
74.8%

light natural brown

"if this is light natural brown then medium brown would be black!"
74.8%

feels great

"i am so very pleased my hair looks and feels great!"
74.8%

perfect base

"the colour was a perfect base for a pink to go on top"
74.8%

perfect shade

"the colour comes out slightly darker but after a few days it lightens gradually to a perfect shade"
74.8%

feels good

"multi tonal feels good"
74.8%

feeling lovely

"great coverage and has left my hair feeling lovely and shiny"
74.8%

lovely hair

"great colour not to dark like some of them go smells lovely hair looks so shiny"
74.7%

fantastic hair

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.6%

stayed strong

"fantastic hair dye i have bought black in the past and it fades very quickly however this has stayed strong in my hair and has barely faded at all and i haven't even needed to top it up yet"
74.6%

just perfect

"this is just perfect"
74.5%

really lasts

"good colour really lasts"
74.5%

amazing price

"amazing price"
74.5%

xxxlive colour

"alot better than the standard xxxlive colour purely because the dye lasts much longer i wash my hair everyday this lasts well over a month where as the other xxxlive lasted 4 weeks"
74.4%

yellowish colour

"my hair was loaded up with colour layer after colour layer and this dye managed to get it to a yellowish colour without damaging it"
74.4%

auburn colour

"gave me a more reddish auburn colour than expected but lovely colour"
74.4%

looks lovely

"the colour came out just a little darker than box on my dark hair but it looks lovely when the sun hits it very happy"
74.4%

right results

"love these hair dyes color expert always get the right results and hair always feels shiny afterwards great product"
74.4%

perfect bleach

"i didn't strip the colour i just bleached straight on top i wasn't expecting much but wow one try and it's the perfect bleach blonde"
74.4%

lovely results

"lovely results and so gently on my hair a left it feeling more nourished than before the colour"
74.4%

very easily

"after application the dye washes out very easily and the conditioner is good"
74.4%

smells lovely

"this product smells lovely"
74.3%

absolutely shiny

"absolutely shiny shiny shiny!"
74.3%

worked perfect

"i went to superdrugs after that to buy 2 more and they worked perfect"
74.3%

amazing color

"this is a luxurious color rich and vibrant even after washing my hair a couple of times this still delivered amazing color"
74.2%

simple and easy

"simple and easy to apply"
74.2%

soft and shiny

"that stuff makes your hair so soft and shiny"
74.2%

nice & shiny

"nice colour left my hair nice & shiny"
74.2%

lovely and smooth

"hair feels lovely and smooth"
74.1%

happy customer

"it was delivered super fast and the product itself was very good i'm a happy customer"
74.1%

very resistant

"the grey coverage is brilliant even on my very resistant hair"
74.1%

perfect conditions

"package arrived in perfect conditions and time"
74.1%

lovely and shiny

"i used medium brown and its come out more like a dark brown but the colour is lovely and shiny"
74.1%

quick and easy

"the refund process was at least quick and easy!"
74.0%

whole process

"the whole process of lifting my dark blonde hair is much less traumatic"
74.0%

nice & soft

"really love this colour couldn’t find it in my local boots so ended up buying a different colour as i wanted to dye it on the same day wish i hadn’t & just wanted for amazon delivery this one is so much better leaves lovely shades & tones in my hair won’t use any other colour again this also leaves hair nice & soft"
73.9%

lasted well

"the colour lasted well and had a nice shine effect after applying"
73.9%

lovely shade

"lovely shade"
73.8%

worked great

"used it for a diy ombre it worked great"
73.8%

silky & shiny

"left my hair in amazing condition so silky & shiny"
73.7%

extremely shiny

"it left my hair super soft and extremely shiny"
73.6%

good results

"good results"
73.6%

anyway happy

"colour darker than expected but anyway happy with the result and quality"
73.6%

brown colour

"my hair before was a medium brown colour with bits of purple and blue from previous henna dyes"
73.6%

blond colour

"lovely natural dark blond colour"
73.5%

lasts 28 washes

"only to find that the blurb on amazon says it lasts 28 washes"
73.5%

shiny and healthy

"great coverage super shiny and healthy looking hair i will definitely continue using this one now 😊"
73.5%

fantastic product

"fantastic product"
73.4%

lasting colour

"great lasting colour although it came out a bit darker than what i expected it doesn't smell hardly as strong as the live range and it took hardly any time rinsing off the dye afterwards"
73.3%

brand nice

"really a fan of this brand nice icy blonde color"
73.3%

arrived well

"arrived well packaged and on time"
73.2%

perfect results

"easy to apply and perfect results"
73.1%

excellent price

"excellent price and easy to use"
73.0%

very very fast

"as with other reviewers i would agree that the colour fades very very fast"
73.0%

light base colour

"this colour leaves your hair feeling in very good condition after use actually better than it was before but i used it over highlights in lockdown so my brown hair turned orange but over a light base colour would recommend"
72.9%

extra treatment

"love the extra treatment in the box"
72.9%

decent enough

"decent enough but i did find burning and the smell to me was unbearable so even though the colour was ok it’s a horrible dye to use"
72.8%

much happier

"much happier then i was on the first use"
72.4%

looks healthy

"hair is very shiny and looks healthy"
72.2%

good thankyou

"good thankyou"
72.1%

great condition

"it left my hair beautifully shiny and looking in great condition"
71.9%

much better

"absolutely love this dye perfect colour covered great and has lasted lot longer my hair was badly damaged and feels so much better thank you"
71.9%

alot better

"alot better than the standard xxxlive colour purely because the dye lasts much longer i wash my hair everyday this lasts well over a month where as the other xxxlive lasted 4 weeks"
71.8%

grey hairs

"also gets all the grey hairs and actually lasts longer than 4 weeks"
71.6%

brown clean making

"it’s dark which is what i wanted but in the sun there is a lovely brown clean making it look natural"
71.6%

after applying

"the colour lasted well and had a nice shine effect after applying"
71.5%

lasts well

"this colour lasts well and i am only having to do it so regularly as my hair grown so quick and before you now it i have a new growth of grey"
71.4%

order again

"i will order again"
71.4%

well happy

"well happy"
71.4%

green colour

"an absolutely smashing product application mix and packaging was fantastic but as i am a numpty who ignored the warning on the instructions due to my pre bleached hair think draco malfoy it did make it go a funny khaki green colour *facepalms*"
71.2%

lovely cool tones

"i have a lot of box colours but this one is my favourite lovely cool tones"
71.0%

feels amazing

"this is my favorite colour and my hair feels amazing"
70.5%

color expert

"love these hair dyes color expert always get the right results and hair always feels shiny afterwards great product"
70.3%

liked this brand

"i dye my hair with this before and always liked this brand"
70.2%

extra conditioner

"nice touch with the extra conditioner included"
69.8%

live range

"great lasting colour although it came out a bit darker than what i expected it doesn't smell hardly as strong as the live range and it took hardly any time rinsing off the dye afterwards"
69.7%

cool blond

"good for lightening hair but i did have to use three boxes to lighten and remove the orange tones from black hair to cool blond"
69.5%

please note

"please note i have used a toner afterwards as it went slightly yellow only because of all the previous colour "
69.5%

with color

"it gives a shine to my hair along with color"
69.0%

recommended this

"i highly recommended this if you want lighter hair with less damage"
68.6%

many compliments

"bought this dye for my mother and she has had many compliments"
68.4%

both colour texture

"my first time using this product and colouring my hair excellent product both colour texture and condition of hair"
68.1%

faded quicker

"i used to use the l'oreal casting creme but i feel like it faded quicker"
68.0%

omegaplex range

"i love the omegaplex range!"
67.7%

lovely cool brown

"to be fair i rarely bother writing reviews but i love this colour my hair is naturally medium brown with a red undertone and this dye made it a lovely cool brown exactly as described"
67.4%

looking colour

"it is not brassy in any way and a natural looking colour"
67.3%

matched my colour

"it went a perfect blonde colour and matched my colour i had done professionally at a studio"
67.2%

quick delivery

"quick delivery"
67.1%

looks nice

"hair looks nice after colouring and the product gave a positive outcome"
66.9%

feeling silky soft

"my hair is left feeling silky soft every time"
66.4%

pleased my hair

"i am so very pleased my hair looks and feels great!"
66.3%

very nice hair

"very nice hair dye left my hair feeling soft"
66.0%

beautifully soft

"great product actually covers grey and leaves hair beautifully soft"
66.0%

hair look healthy

"fantastic product conditioner makes her hair look healthy and shiny"
66.0%

easy to use colour

"easy to use colour is as it says on the box i covered bleached bonde hair and it covered no problem will use again its been done 8 weeks now and still looks good as the day i did it"
65.9%

feels so good

"and my hair feels so good"
65.5%

kindly said it was fine

"people kindly said it was fine"
65.0%

soft and healthy

"this product was amazing to use i dye my hair so many different colours and it got the colour straight out no harm done left my hair feeling really soft and healthy"
64.8%

absolutely fabulous

"absolutely fabulous"
64.6%

shiny and soft

"leaves my hair shiny and soft"
64.3%

lifted my roots

"i bought the 10 2 ultra blonde colour and was really surprised at how much it lifted my roots!"
64.2%

really great

"all round really great!"
64.2%

shiny and revitalised

"it always leaves my hair shiny and revitalised"
64.1%

great things

"haha i know no one will see the roots given the situation but nevertheless i couldn't deal with the roots so i purchased a brand i had heard great things about but i decided to dye my hair from a light brown to this auburn brown and my goodness i didn't know what i was missing"
64.0%

colour is lovely

"colour is lovely"
63.7%

work smoothly

"may work smoothly on your hair too"
63.5%

hope it lasts

"let's hope it lasts"
63.5%

very good hair

"very good hair dye"
63.5%

recommending to others

"will definitely use again and wouldn’t hesitate recommending to others"
63.4%

lifelike colour

"great product lifelike colour"
63.4%

colours well

"colours well"
63.4%

happy with that

"this is a very dark colour almost black but i was happy with that"
63.3%

gives a shine

"it gives a shine to my hair along with color"
63.2%

looks and feels nourished

"my hair was bleached and coloured in one afternoon but looks and feels nourished!"
63.1%

good as expected

"good as expected"
63.1%

original colour

"dark brown is my original colour"
63.0%

pleased with my order

"pleased with my order but my box of hair dye came covered in a weird white powder"
63.0%

loved the result colour

"easy to use not to strong smell loved the result colour"
62.8%

scent is nice

"the scent is nice"
62.8%

best hair colours

"definitely one of the best hair colours i have used"
62.8%
...

excellent product in both products

"excellent product"
100.0%

very pleased in both products

"some peachy patches bleach worked super quick but overall very pleased!"
100.0%

brilliant product in both products

"brilliant product been looking about fr a bright red and non seem to take to ma hair but this one did took on the whole head"
99.9%

highly recommend in both products

"highly recommend"
99.6%

really good in both products

"colour good conditioner is really good"
99.3%

super shiny in both products

"it's a lovely black and my hair is super shiny but it is just black with absolutely not even the tiniest hint of any blue at all"
98.9%

good colour in both products

"gave a good colour came out cherry red like it should"
96.3%

smells amazing in both products

"super easy to use after care conditioner smells amazing and color looks great!"
96.1%

lovely colour in both products

"this is such a lovely colour came out slightly darker on my hair than the box but still lovely"
90.3%

love the colour in both products

"used this today went from mid brown to bright red absolutely love the colour"
88.7%

beautiful colour in both products

"easy to use beautiful colour"
88.4%

good price in both products

"love the colour good price"
75.0%

great price in both products

"i love it and have had compliments already even though we’re in lockdown🤣 great price for the quality thank you!"
75.0%

great value in both products

"perfect great value for money !"
74.9%

really well in both products

"i bought the violet to use after bleaching my hair and the colour worked out really well"
74.9%

fast delivery in both products

"nice colour the pic was after one wash was a lot darker before the wash liked it better after the wash the dye is quite runny so makes mess fast delivery would recommend"
74.9%

looks great in both products

"super easy to use after care conditioner smells amazing and color looks great!"
74.8%

very quickly in both products

"looked gorgeous the first application but washed out very quickly"
74.8%

blonde colour in both products

"lifted naturally black hair to an almost platinum blonde colour using bblonde"
74.4%

good condition in both products

"edit: my daughter has had this colour several times now and it's kept her hair in good condition"
74.4%

came out perfect in both products

"had to buy same make dye in a shop and re do it came out perfect"
74.3%

good value in both products

"good value for money"
74.3%

quality product in both products

"stunning colour easy simple to use and the shine it gives is unbelievable best red hair dye i have ever used highly recommended quality product and reasonable price"
74.2%

very happy in both products

"overall i'm very happy with results and the conditioner tube smells great 👍 only gave longevity 3 star "
74.0%

great coverage in both products

"brought this for my sister in laws hair great coverage and looks great!"
73.7%

good product in both products

"good product"
73.7%

silky smooth in both products

"very easy to use 30mins developing time the enclosed conditioner leaves your hair silky smooth and very shiney"
73.5%

good quality in both products

"works great good quality"
73.3%

fantastic results in both products

"i used other products before but this one is by far better quality and fantastic results"
72.7%

strong smell in both products

"this has such a strong smell to the point my eyes were watering i had to go stand outside for 5 minutes!"
72.6%

highly recommended in both products

"stunning colour easy simple to use and the shine it gives is unbelievable best red hair dye i have ever used highly recommended quality product and reasonable price"
72.6%

colour nice in both products

"lovely colour nice and bright"
72.5%

would recommend in both products

"nice colour the pic was after one wash was a lot darker before the wash liked it better after the wash the dye is quite runny so makes mess fast delivery would recommend"
72.4%

base colour in both products

"my base colour was very light blonde however this silver grey is has a lot more of purple lilac tinge than expected"
71.6%

buying again in both products

"i'll be buying again for sure and i've recommended to friends and family too :"
71.2%

recommend this in both products

"i still recommend this as the only brand to buy if you want grey hair specifically the colour on the box"
70.9%

natural colour in both products

"the colour is slightly more brighter than it was before but not as red as the box shows my natural colour is dark blonde "
70.3%

lovely and soft in both products

"it felt like it was drying my hair out on application but my hair is very wavy and thick once the after conditioner was put on my hair is lovely and soft again"
68.3%

very strong in both products

"the only down side is the dye has a very strong smell haha"
67.9%

smells nice in both products

"its easy to use smells nice and the after colour condition is lush"
67.1%

pleased with the result in both products

"it hasn't faded too badly yet either but i know red always fades quicker than any other colour but for now i'm so pleased with the result"
65.8%

light blonde in both products

"from light blonde to yellow"
65.8%

hair colour in both products

"fab hair colour and quick dispatch happy with the result and the shine is fab"
65.2%

easy to apply in both products

"it didn't dry my hair out and was easy to apply"
64.8%

long lasting in both products

"amazing results and long lasting"
64.7%

happy with in both products

"this very fast delivery service item is very great quality and is as perfect colour on hair just like the box explains happy with it"
62.8%

absolutely gorgeous

"omg i've just coloured my hair with the new loreal colo rista bright red and as you can see by my pictures the colour is absolutely gorgeous !"
100.0%

really pleased

"initially the colour was amazing it was so bright and vibrant and i was really really pleased"
100.0%

brilliant colour

"brilliant colour!"
100.0%

really bright

"really bright colour considering i did it over my natural hair which is dark brown!"
100.0%

amazing bright

"it give an amazing bright red lovely shiny glossy hair "
100.0%

great lift

"other than that a great lift and very pleased"
99.9%

lovely bright

"66 but this lovely bright even red colour is much better and i will use it again ❤️❤️"
99.9%

amazing thank

"amazing thank you"
99.9%

amazing colour

"amazing colour"
99.9%

absolutely fantastic

"absolutely fantastic was just what ones hair needed while covid lock down and shielding now have a second box will buy more"
99.9%

very bright

"the colour is very bright and vibrant"
99.8%

amazing results

"amazing results and long lasting"
99.8%

amazing quality

"amazing quality"
99.8%

nice bright

"the product was easy to use and the pigmentation was nice bright"
99.8%

beautiful silvery grey

"my hair has some beautiful silvery grey then dishwater grey is running through with light brown ash blond hair"
99.8%

quite potent

"smells quite potent but worth it for the result"
99.7%

shining beautifully

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
99.6%

favourite colour

"wife's favourite colour she bought this as it was recommended to her and she loves it"
99.5%

absolutely amazing

"absolutely amazing this is after one application from bright red hair"
99.0%

amazing product

"amazing product"
98.5%

great results

"great results my hair went really blonde i had done it a week before with a different brand and it went orange no problem with this one i got the colour i wanted"
97.6%

brilliant condition

"afterwards her hair was exactly the right colour and it was in brilliant condition"
97.1%

best silver colour

"best silver colour on the market"
93.5%

colour is amazing

"once freshly dyed the colour is amazing but be careful if you have brass tones it won’t work very well"
93.1%

colour is perfect

"this dye is amazing i used it today and the colour is perfect !"
93.1%

stunning and amazing

"but the colour looks stunning and amazing"
92.9%

wonderful product

"wonderful product i have not found anything di effective since i stopped using bleach on my hair!"
92.8%

colour good

"so yes colour good but not sure of it being so runny l’oreal do better other hair dyes"
92.4%

very satisfied

"overall very satisfied the gel is very runny so it was easy to apply"
91.8%

absolutely love it

"absolutely love it!"
91.6%

super happy

"super happy 🙂"
90.6%

great and colour

"the cherry red is great and colour is gorgeous!"
90.6%

absolutely great

"absolutely great although if you have bleached blonde hair don't leave it on for 30 mins ad it will go purple"
90.0%

colour it rocks

"colour smell how to use it's amazing i love it never seen a colour like this i love it never changing this is my colour it rocks"
89.2%

vibrant and strong

"the color is vibrant and strong !"
89.2%

beautiful and vivid

"i have dark brown hair that don't want to bleach and the colour looks beautiful and vivid but it starting to wash out after 2 weeks"
89.1%

lovely auburn

"most of my hair has now washed out to a lovely auburn apart the roots which are still red will have to fix that"
88.9%

good conditioner

"colour good conditioner is really good"
88.8%

good whack

"my hair is a medium mouse brown with a good whack of grey in too"
88.8%

vibrant and true

"colour is remaining vibrant and true"
88.6%

bright and vibrant

"colour was bright and vibrant"
88.5%

color is perfect

"the color is perfect"
88.5%

really happy

"really happy with the colour as good as you would get in salon"
88.4%

vibrant and bright

"great colour really vibrant and bright"
88.3%

amazing i love

"the colour is amazing i love it"
88.2%

more classic

"my natural hair colour is red not the toxic bright red more classic english red but it's getting more and more grey"
88.1%

well ventilated

"found it easy to put on does need well ventilated room!"
87.7%

bright shiny

"in love with it its bright shiny and my hair feels like silk 😍 will be buying this all the time"
75.0%

look great

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
75.0%

nice smell

"he thought it easy to use and nice smell"
75.0%

smells good

"failed to give the results but smells good"
75.0%

ideal shade

"my ideal shade of red"
75.0%

decent hair

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
75.0%

really easy

"this was my first time using bleach on my hair and it was really easy the instructions were clear on exactly what to do"
74.9%

still lovely

"this is such a lovely colour came out slightly darker on my hair than the box but still lovely"
74.9%

light enough

"obviously make sure your hairs light enough but my hair isn’t really even that blond but next time i get high lights all over with bleach i’m putting this on top for sure!"
74.9%

perfect amount

"but this one has a perfect amount!"
74.9%

more gentle

"i do like this bleach as i feel its a bit more gentle compared to others and does lift a fair bit"
74.9%

perfect grey

"the perfect grey!"
74.9%

decent conditioner

"fortunately i have a decent conditioner for coloured hair which sorted that problem out"
74.8%

lovely time

"this is the first time he has attempted a home colour and i think it came out a lovely time"
74.7%

really healthy

"was very quick to wash out and my hair feels really healthy still after using"
74.7%

free product

"my free product for testing purposes never arrived it should have been considered as a bad sign and i should have refused from the idea"
74.6%

good choice

"i have light grey hair and fancied a change this colour looked like a good choice however it turned out much darker than i expected yes i did a test but i was surprised by how dark this turned out despite the test and the representative colour shown"
74.5%

what colour

"despite being blonde this product made little difference to my hair colour and what colour there was began to fade after 3 washes"
74.5%

gorgeous and hair

"smells gorgeous and hair is healthy after use"
74.5%

stay vibrant

"both came up pretty well and stay vibrant for about 3 4 weeks then start to fade as you’d expect but the colour was still nice when it faded"
74.5%

ginger colour

"her hair went an ginger colour"
74.4%

purple colour

"the purple colour is exactly what i expected"
74.4%

great bleaching

"great bleaching kit!"
74.4%

pretty good

"my hair went yellow lol but it is the strongest lifting bleach i’ve used so it’s pretty good really"
74.4%

pretty well

"both came up pretty well and stay vibrant for about 3 4 weeks then start to fade as you’d expect but the colour was still nice when it faded"
74.4%

pleasant smell

"great easy to apply pleasant smell turns out like the box very happyx"
74.3%

grey silver colour

"was a lovely grey silver colour which people complemented me on"
74.3%

lovely black

"it's a lovely black and my hair is super shiny but it is just black with absolutely not even the tiniest hint of any blue at all"
74.2%

actual colour

"the actual colour was a pale purple pink colour"
74.2%

really liked

"really liked this product"
74.2%

took beautifully

"i have very dark brown hair and the colour took beautifully"
74.2%

perfectly well

"it worked perfectly well"
74.2%

rich and shiny

"ordered violet the colour is so rich and shiny vibrant!"
74.1%

very healthy

"hair feeling and looking very healthy and soft after removing excess dye"
74.1%

looks fantastic

"easy to use smells great and looks fantastic only downside is it burnt my fringe"
74.0%

incredibly runny

"i used the intense red which was fantastic the colour is amazing such a bright vibrant red one of the best reds i've used i dyed mine red from a quite dark brown and the colour came out as seen in the picture i've given 4 stars because it stated gel mixture and it's so incredibly runny normally i'm good at keeping the dye off my face and that but this just went everywhere all over my ears down my face arms and neck so i'd definitely be weary of that"
74.0%

professional hairdresser

"very good product looks definitely like professional hairdresser did my hair !"
74.0%

silver grey

"my hair originally was mid brown i bleached it twice over a three week period which came out ok but i still had orange parts underneath and i wanted either platinum or to go silver grey so bought this to cover tone out the orange blonde"
73.9%

speed and quality

"however my initial delivery was incorrect but i was greatly impressed with the speed and quality of after sale care and communication"
73.9%

right colour

"afterwards her hair was exactly the right colour and it was in brilliant condition"
73.9%

ordering this

"was more than enough product so i have another box for next time but then will be ordering this again after that!"
73.9%

apply though

"it is a bit messy to apply though so be careful"
73.9%

with results

"i normally go to the hair dressers but was very happy with results"
73.8%

quality colour

"arrived on time and good quality colour!"
73.8%

grey silver hair

"if you want grey silver hair this is for you!"
73.8%

bright shade

"nice bright shade of red"
73.6%

defo recommend

"defo recommend"
73.6%

smell strong

"lovely colour i am a fan of the colour rista dyes however they do smell strong and this colour did fade quick"
73.5%

very great

"this very fast delivery service item is very great quality and is as perfect colour on hair just like the box explains happy with it"
73.4%

purple glow

"i felt the colour did have a strong purple glow to it but again this would depend on your hair colour pre dyeing"
73.4%

lasts a month

"i have since moved to makki professional semi permanent which you mix with conditioner depending on how dark light you want it and it lasts a month!"
73.3%

fantastic stuff

"this is fantastic stuff and literally the only one that works"
73.3%

very impressed

"very vibrant colour dye is liquid form not a thick consistency like most difficult to put on yourself without making a mess but finished results very impressed"
73.2%

quiet easily

"happy with the result however i agree with what others have said about the product not lasting long and fading quiet easily"
73.2%

bright colour

"always a bright colour and covers greys a lot better than other dyes i've used"
73.2%

even better

"definitely use again easy to apply no drips and even better it actually wipes off ears and face easily enough!"
73.2%

lasts decently

"colour lasts decently well for a red and good lift so will work on darker hair"
72.9%

blond hair

"the moral to this story the instructions on the book are right only use on blond hair"
72.8%

covers really nicely

"my hair has been dyed a lot and roots are grey when come through but covers really nicely even when i do it myself"
72.8%

definitely recommend

"definitely recommend"
72.7%

great color

"great color!"
72.7%

amazing finish

"amazing finish took very well to my 3a hair very good conditioner"
72.5%

better quality

"i used other products before but this one is by far better quality and fantastic results"
72.4%

really soft

"it made my hair really soft which is no mean feat!"
71.8%

looked gorgeous

"looked gorgeous the first application but washed out very quickly"
71.7%

before applying

"first image shows my auburn hair before applying"
71.6%

sooo bright

"and it is sooo bright and definitely dramatic"
71.6%

bery bright

"bery bright and bold it fades quite quickly if you wash your hair more than once twice a week or go swimming"
71.6%

multiple compliments

"have to recolour every 2 weeks due to regrowing but gets multiple compliments!"
71.1%

very runny

"overall very satisfied the gel is very runny so it was easy to apply"
70.9%

brought this

"brought this for my sister in laws hair great coverage and looks great!"
70.8%

alot cheaper

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
70.7%

professional semi

"i have since moved to makki professional semi permanent which you mix with conditioner depending on how dark light you want it and it lasts a month!"
70.6%

still cheaper

"expensive in the end but still cheaper than a salon job"
70.4%

second round

"lucky i bought 2 boxes so hoping a second round will brighten it"
70.3%

received quickly

"good value and received quickly"
70.1%

works great

"this works great in my naturally very dark brown hair a few shades off black i get beautifully red hair!"
69.5%

nothing darker

"this color does only work on very light blonde bleach blonde hair and nothing darker"
69.4%

apply however

"this product was very easy to mix and apply however it had a very strong chemical smell almost like bleach"
69.4%

best box hair

"this is the best box hair dye i have used "
69.2%

create depth

"used with the grey to create depth"
68.7%

grey hair colour

"i saw a woman in the hospital lift with steel grey hair colour"
68.7%

matches the colour

"it actually matches the colour on the box too"
68.6%

looks awesome

"taken very well indeed in fact best i have used looks awesome"
68.6%

only positive

"the only positive to this product that the colour lasts"
68.5%

spreads very well

"i love it it spreads very well"
68.4%

recomend this product

"would highly recomend this product"
68.3%

much cheaper

"seeing it on special offer and noticing it was an oil bleach i decided to give it a go as it was much cheaper than wella's professional oil bleach"
68.1%

found my favourite

"i've been using different brands for years and now i've finally found my favourite"
67.8%

much brighter

"did a good job but you can see where my roots were my normal hair colour is dark brown and it also freshened up the previous colour next time though i will be pre lightening to bring it up much brighter"
67.6%

bold colour

"this is beautiful strong bold colour"
67.4%

bleaching products

"used to lift medium brown hair achieved a golden blonde from the first application and a white blonde from the second one of the better bleaching products that i've used"
67.3%

exactly what i expected

"the purple colour is exactly what i expected"
67.1%

literally stains

"literally stains everything"
67.0%

product colour

"really happy with the product colour and especially the hair conditioner that comes with it which has lasted 3 washes as i said i do have shoulder length hair"
67.0%

best red hair

"i still gave this product 5 stars as it is by far the best red hair dye i have ever used"
66.9%

perfect hair

"it's perfect hair dye"
66.9%

moisturiser and products

"put in hair moisturiser and products more would come out"
66.8%

natural hair colour

"my natural hair colour is red not the toxic bright red more classic english red but it's getting more and more grey"
66.7%

golden blonde

"used to lift medium brown hair achieved a golden blonde from the first application and a white blonde from the second one of the better bleaching products that i've used"
66.7%

achieve jet black hair

"one of the best to achieve jet black hair will make this my no 1 choice in future"
66.3%

best bleach ever

"i was surprised with the effect as my hair has always been really dark even after bleaching with other products but this is probably the best bleach ever for dark hair"
66.2%

hospital lift

"i saw a woman in the hospital lift with steel grey hair colour"
66.2%

need blending

"the colours are nice and vibrant and don’t need blending"
66.1%

definitely worth a

"but definitely worth a go!"
66.1%

lasted very well

"this is easy to apply and gives a vibrant red colour which has lasted very well"
66.0%

shiny and glossy

"the conditioner supplied will last for 5 6 uses after first use and make your hair so shiny and glossy"
65.8%

pleased with this

"very vibrant colour really pleased with this as i have dark hair it took well and looks fab"
65.8%

worth buying

"love the colour definitely worth buying!"
65.5%

smells so good

"love the colour so easy to mix and apply and the conditioner smells so good"
65.4%

again easy

"definitely use again easy to apply no drips and even better it actually wipes off ears and face easily enough!"
65.2%

brown naturally

"covered all the grey and the colour is very vibrant despite my hair being dark brown naturally"
65.1%

1000x better

"that is semi permanent and is 1000x better than this"
64.9%

been great

"i would’ve assumed that the colour was a gel & not a runny liquid like all other dyes would’ve been great if it had"
64.8%

lasts for 3 washes

"lovely bright colour with conditioner that lasts for 3 washes"
64.8%

definitely recommended

"definitely recommended it"
64.7%

bright vibrant red

"i used the intense red which was fantastic the colour is amazing such a bright vibrant red one of the best reds i've used i dyed mine red from a quite dark brown and the colour came out as seen in the picture i've given 4 stars because it stated gel mixture and it's so incredibly runny normally i'm good at keeping the dye off my face and that but this just went everywhere all over my ears down my face arms and neck so i'd definitely be weary of that"
64.6%

dying my hair

"i have been dying my hair red for 18 years "
64.6%

best home bleach

"this has to be the best home bleach i've ever used"
64.6%

even red colour

"66 but this lovely bright even red colour is much better and i will use it again ❤️❤️"
64.4%

lovely colour doesna

"lovely colour doesna last to long"
64.3%

nicely to extensions

"great product good price room nicely to extensions"
64.3%

very light blonde

"got it to a very light blonde"
64.3%

been awesome

"i have plenty of experience with dying hair and the products i usually use have always been awesome but i saw this one which was alot cheaper i guess that's why it's best to pay that bit extra for a decent hair dye"
64.1%

lasts really

"colour lasts really well"
64.0%

good for dark hair

"very good for dark hair"
64.0%

and good lift

"colour lasts decently well for a red and good lift so will work on darker hair"
63.9%

really easy to

"no real smell to it really easy to use and great result"
63.6%

people complemented me

"was a lovely grey silver colour which people complemented me on"
63.6%

very easy to

"very easy to use"
63.4%

changes the colour

"i love this hair colour it leaves my hair shining beautifully the colour is also perfect however it does fade with each shampoo but it gently changes the colour so the lighter shades s look great"
63.4%

strongest lifting bleach

"my hair went yellow lol but it is the strongest lifting bleach i’ve used so it’s pretty good really"
63.4%

wanted a change and

"wanted a change and wow did i get it"
63.3%

quite strong

"it’s quite strong smelling and runny but the colour and coverage is brilliant"
63.3%

your money fantastic

"gorgeous colour and makes hair so soft not brittle and such great value for your money fantastic"
63.1%

nice to apply

"the texture is quite liquid so runs easily but is nice to apply"
63.0%

evened my colour

"this colour covered greys and evened my colour out"
62.9%

recommend getting 2 boxes

"100% worth the money but i'd recommend getting 2 boxes as then you will definitely have enough product"
62.8%

good price room

"great product good price room nicely to extensions"
62.8%

very important

"the last part of the dye application is very important"
62.6%
...

Compare Emotion analysis

Schwarzkopf Color Expert Black Hair Dye Permanent, Up to 100% Grey H..

Positive tone

Neutral tone

Negative tone

30.1% 22.6% 47.3%
  worry 39.7%
  neutral 21.6%
  happiness 12.5%
  fun 5.7%
  sadness 4.4%
  love 4.2%
  relief 3.4%
  surprise 1.8%
  enthusiasm 1.8%
  anger 1.6%
  fear 1.3%
  empty 1.0%
  joy 0.8%
  hate 0.3%
L’Oreal Paris Colorista Effect Bleach Kit, Permanent, Hair Bleach, A..

Positive tone

Neutral tone

Negative tone

34.1% 27.4% 38.5%
  worry 30.5%
  neutral 27.2%
  happiness 16.4%
  sadness 4.9%
  relief 4.6%
  fun 4.6%
  surprise 3.3%
  love 3.3%
  anger 1.5%
  enthusiasm 1.0%
  fear 0.8%
  joy 0.8%
  hate 0.8%
  empty 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-29